FTC Seeks Public Comment on Policy Statement Addressing AI Accuracy
Understand the FTC’s new focus on AI accuracy, what it means for your business, and how to respond.
Check if you're liable →The FTC has announced it is seeking public comment on a policy statement addressing the accuracy of AI systems, signaling increased scrutiny for businesses using artificial intelligence.
This move reflects growing concerns about the reliability and objectivity of AI tools in consumer-facing applications. Businesses and legal professionals now face new questions about compliance, risk, and the future of AI regulation.
In this article, we explain what the FTC’s action means, who it affects, how to participate in the comment process, and what steps businesses should consider to prepare for potential changes.
What Is the FTC’s Policy Statement on AI Accuracy?
The FTC’s policy statement on AI accuracy is a formal request for public input on how businesses should ensure the accuracy and objectivity of artificial intelligence systems.
According to the FTC’s official announcement, the agency is concerned that inaccurate or misleading AI outputs could harm consumers and erode trust in new technologies. The policy statement does not create new law, but it signals the FTC’s intent to clarify its enforcement priorities regarding AI.
The FTC is particularly interested in how businesses represent the capabilities and limitations of their AI systems. This includes whether companies are making exaggerated claims about what AI can do, or failing to disclose known limitations and risks. The policy statement may lead to future guidance or enforcement actions, depending on the feedback received.
- Focuses on AI system accuracy and objectivity
- Seeks input from businesses, consumers, and experts
- May influence future FTC enforcement and guidance
The FTC’s policy statement is an early step toward shaping national standards for AI accuracy.
Sources: FTC Seeks Public Comment on Policy Statement Addressing AI Accuracy
Worried this case puts your business at risk?
Talk to a Defense Attorney →Why Is the FTC Focusing on AI Accuracy Now?
The FTC is focusing on AI accuracy now because artificial intelligence is increasingly used in decisions that affect consumers’ rights, finances, and safety.
Recent advances in generative AI and machine learning have led to widespread adoption in areas like credit scoring, hiring, healthcare, and customer service. However, studies and news reports have highlighted cases where AI systems produced biased, incorrect, or misleading results, sometimes with serious consequences for individuals.
The FTC has a mandate to protect consumers from deceptive or unfair business practices. As AI becomes more influential, the agency is responding to concerns from lawmakers, advocacy groups, and the public about the risks of unchecked AI deployment. The policy statement is part of a broader trend of regulatory attention on AI, both in the U.S. and internationally.
- AI is now used in sensitive consumer-facing roles
- Growing evidence of AI errors and bias
- Pressure from Congress and advocacy groups to regulate AI
The FTC’s action reflects a global movement to address AI risks and promote trustworthy technology.
Sources: FTC Seeks Public Comment on Policy Statement Addressing AI Accuracy
Could your business be liable under the FTC’s new AI accuracy policy?
Does your business use AI systems that provide information or make decisions affecting consumers?
Have you reviewed your AI outputs for accuracy and objectivity in line with FTC guidance?
Are you aware of any consumer complaints or errors related to your AI systems’ outputs?
Who Is Affected by the FTC’s AI Accuracy Policy?
Businesses that develop, sell, or use AI systems in consumer-facing applications are the primary audience for the FTC’s AI accuracy policy statement.
This includes technology companies, financial institutions, healthcare providers, retailers, and any organization that relies on AI to make decisions about or for consumers. Legal professionals advising these businesses should also pay close attention, as the policy may shape future compliance requirements.
Consumers are indirectly affected, as the policy aims to protect them from harm caused by inaccurate or misleading AI outputs. The FTC is also seeking input from researchers, advocacy groups, and other stakeholders who can provide insights into AI risks and best practices.
- AI developers and vendors
- Businesses using AI in consumer services
- Legal and compliance professionals
- Consumers and advocacy groups
If your business uses or sells AI, this policy statement could impact your compliance obligations.
Sources: FTC Seeks Public Comment on Policy Statement Addressing AI Accuracy
How Can Businesses and the Public Submit Comments?
The FTC has opened a public comment period for its AI accuracy policy statement, inviting feedback from all interested parties.
To participate, individuals and organizations can submit written comments through the official FTC website. The agency typically provides a specific docket number and instructions for submitting comments electronically or by mail. The comment period is usually limited, so it is important to check the official announcement for deadlines and requirements.
Submitting a comment gives businesses, advocacy groups, and consumers a chance to influence how the FTC approaches AI regulation. Comments can address specific risks, propose best practices, or highlight industry challenges. For example, a small business could share a real-world case where an AI tool produced an unexpected error, explaining how clearer guidance would help prevent similar issues.
- Submit comments via the FTC’s official website
- Check for deadlines and submission instructions
- Share specific examples, risks, or recommendations
Your input can help shape future FTC policy on AI accuracy.
Sources: FTC Seeks Public Comment on Policy Statement Addressing AI Accuracy
Potential Risks and Compliance Steps for Businesses
Businesses face potential legal and reputational risks if their AI systems produce inaccurate or misleading results, especially as the FTC sharpens its focus on AI accuracy.
To reduce risk, companies should review how they market and describe their AI products, making sure claims are accurate and limitations are clearly disclosed. Internal audits of AI systems, transparency about data sources, and regular accuracy testing can help demonstrate good faith efforts to comply with evolving standards.
A unique challenge not widely discussed is the risk of 'accuracy drift'—where an AI system’s performance declines over time as data or user behavior changes. Businesses should consider implementing ongoing monitoring and retraining protocols to catch and correct these issues before they impact consumers. Legal counsel can help interpret the FTC’s guidance and prepare for possible enforcement actions.
- Review and update AI marketing claims
- Disclose known limitations and risks
- Conduct regular accuracy audits
- Monitor for accuracy drift and retrain models as needed
Proactive compliance steps can help businesses avoid costly investigations or enforcement.
Sources: FTC Seeks Public Comment on Policy Statement Addressing AI Accuracy
What Happens Next? The Path Forward for AI Regulation
After the public comment period closes, the FTC will review submissions and may issue further guidance or take enforcement actions related to AI accuracy.
The agency could use the feedback to clarify how existing consumer protection laws apply to AI, or to propose new rules if needed. Businesses should monitor the FTC’s website and official press releases for updates on the policy statement and any resulting actions.
This process is part of a larger trend toward increased regulation of AI at both the federal and state levels. Companies should expect ongoing scrutiny and be prepared to adapt as new standards emerge. Staying engaged with the process—by submitting comments and following developments—can help businesses anticipate and respond to regulatory changes.
- FTC will review public comments
- Possible new guidance or enforcement actions
- Ongoing regulatory attention to AI accuracy
Staying informed and engaged is key to navigating the evolving AI regulatory landscape.
Sources: FTC Seeks Public Comment on Policy Statement Addressing AI Accuracy
AI Accuracy Policy: FTC vs. Other Regulatory Approaches
The FTC’s approach to AI accuracy focuses on consumer protection, while other regulatory bodies may emphasize different priorities such as data privacy or algorithmic transparency.
For example, the European Union’s AI Act takes a risk-based approach, classifying AI systems by their potential impact and imposing stricter requirements on high-risk applications. In contrast, the FTC’s policy statement is rooted in existing U.S. consumer protection law, with an emphasis on preventing deceptive or unfair practices.
Businesses operating internationally must navigate these overlapping frameworks. A key decision point is whether to adopt the strictest standard across all markets or tailor compliance to each jurisdiction. For U.S.-based companies, aligning with the FTC’s guidance can help reduce risk, but it may not be sufficient for global operations.
- FTC: Focus on consumer protection and accuracy
- EU AI Act: Risk-based, with tiered requirements
- Other regulators may focus on privacy or transparency
Comparing regulatory approaches helps businesses plan for compliance in multiple markets.
Sources: FTC Seeks Public Comment on Policy Statement Addressing AI Accuracy
Frequently asked questions
What is the FTC’s policy statement on AI accuracy?
The FTC’s policy statement on AI accuracy is a request for public comment on how businesses should ensure the accuracy and objectivity of AI systems. It aims to gather input before issuing further guidance or enforcement.
Who needs to comply with the FTC’s AI accuracy policy?
Any business that develops, sells, or uses AI in consumer-facing roles may be affected by the FTC’s policy. Legal and compliance teams should review their practices in light of this development.
How can I submit a comment to the FTC about AI accuracy?
You can submit a comment through the FTC’s official website during the open comment period. Check the official announcement for deadlines and instructions.
What risks do businesses face if their AI is inaccurate?
Businesses risk FTC investigations, enforcement actions, and reputational harm if their AI systems are found to be inaccurate or misleading. Proactive compliance can help reduce these risks.
Does the FTC’s policy statement create new laws?
No, the policy statement does not create new laws. It signals the FTC’s enforcement priorities and may lead to future guidance or rulemaking.
How does the FTC’s approach compare to the EU’s AI Act?
The FTC focuses on consumer protection and accuracy, while the EU AI Act uses a risk-based framework with stricter rules for high-risk AI systems. Businesses may need to comply with both.
Where can I find the official FTC policy statement?
You can read the official policy statement and comment instructions on the FTC’s website at https://www.ftc.gov/news-events/news/press-releases/2026/07/ftc-seeks-public-comment-policy-statement-addressing-ai-accuracy.
What people say about our service
“I had no idea this new law even affected me. Got matched with an attorney the same day.”
— Dana M., Baltimore, MD
“Clear, plain-English explanation — and the lawyer they connected me with actually called.”
— Robert T., Silver Spring, MD
“Fast, free, and no pressure. Finally understood where I stood.”
— Priya S., Rockville, MD
Concerned about FTC liability for your AI systems? Get a legal assessment.
Connect with a qualified attorney for a confidential review.
Get notified about this case
We'll email you the moment there's a settlement, a claim deadline, or a major update. One email when it matters — no spam.